Neon lights have long been a defining feature of Aotearoa’s cities, transforming streets into vibrant canvases that tell stories of commerce, culture, and community. In the past decade, the neon industry has evolved dramatically, blending traditional craftsmanship with cutting-edge technology to create signs that are both functional and artistic. For businesses—from bustling eateries to quirky boutique shops—they’re not just advertisements; they’re extensions of brand identity, often the first thing passersby notice. Yet despite their ubiquity, the craft and economics of neon signmaking remain underdocumented, overshadowed by the flashier LED displays of today. Neon 54, a niche but influential collective, has emerged as a voice pushing for preservation and innovation in this fading art form.

Founded in 2018 by a group of designers, electricians, and historians, Neon 54 operates as a non-profit organisation dedicated to archiving, restoring, and promoting Aotearoa’s neon heritage. Their work spans from the iconic illuminated signs of Wellington’s CBD—like the neon-lit “The Weta Workshop” and the retro-futuristic “The Esplanade”—to smaller, often overlooked installations in regional towns. What sets them apart is their commitment to educating the public about the technical challenges of maintaining vintage neon, which includes everything from rare gas mixtures to delicate glasswork. Their projects often involve partnerships with local councils and heritage bodies, ensuring that signs like the one at full details are preserved for future generations.

The economic impact of neon signs is both tangible and cultural. A 2022 study by the New Zealand Retailers Federation found that 68 percent of shoppers in high-neon-density areas reported increased foot traffic, with 42 percent attributing it directly to the visual appeal of illuminated signs. The cost of installing a traditional neon can range from $15,000 to $50,000, depending on complexity, but their lifespan—typically 10 to 15 years—makes them a long-term investment for businesses. Meanwhile, the labour-intensive nature of neon craftsmanship has led to a skills shortage, with fewer young tradespeople trained in the art. Neon 54 has stepped in to address this by offering apprenticeships and workshops, teaching the next generation how to work with neon’s unique requirements.

Yet challenges persist. The rise of digital signage has made traditional neon seem obsolete to some, but Neon 54 argues that their authenticity lies in their tactile, organic quality. Unlike flat screens, neon signs create a dynamic, ever-changing light show that adapts to the environment—whether reflecting streetlights or casting soft shadows. The organisation also advocates for stricter regulations on sign removal, particularly in heritage areas. For example, they’ve campaigned against the demolition of the neon-lit “The Star” in Auckland’s Central City, citing its historical value as a landmark of the 1970s. Their stance reflects a broader cultural shift: Aotearoa is increasingly recognising neon as a form of visual storytelling, one that deserves protection alongside its physical structures.

The future of neon in Aotearoa hinges on balancing innovation with tradition. Neon 54’s latest project involves experimenting with eco-friendly neon alternatives, using biodegradable gases and energy-efficient designs to reduce environmental impact. They’ve also collaborated with artists to create interactive neon installations, blending the old with the new. While LED signs dominate the market, Neon 54’s work proves that neon’s allure isn’t fading—it’s simply evolving. For those who remember the glow of a neon sign on a rainy night, the message is clear: preserving this art form isn’t just about keeping history alive; it’s about ensuring the next generation can experience the magic of light in all its forms.

• Wellington’s neon-lit signs, including “The Weta Workshop” and “The Esplanade,” have been featured in over 100 heritage listings since 2015.
• Traditional neon signs can cost between $15,000 and $50,000 to install, with a typical lifespan of 10–15 years.
• 68 percent of shoppers in high-neon-density areas report increased foot traffic due to illuminated signs.
• Neon 54 has trained over 50 apprentices in the craft since 2019.
• The organisation has successfully prevented 12 sign removals in heritage zones since 2020.